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Aethel Home
Aethel Home Storefront Launch
A design-led storefront for a homeware brand, built to make a small catalogue feel considered and premium.
Technologies
- Shopify
- Custom Theme
- Figma
Case study
The challenge
Aethel had beautiful products and photography but a template store that made them look like everyone else. Conversion was poor and returns were high from unclear sizing.
What we did
Designed a calm, editorial storefront around their photography
Rebuilt product pages with clear dimensions and materials
Simplified checkout to a single, saved-details step
The result
Conversion up 34% on the new product pages
Size-related returns down noticeably
A brand the founders are finally proud to link to
Gallery
