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Lumen Studio
Lumen Brand Refresh
A full identity rebuild for a studio that had outgrown a logo made in its first week.
Technologies
- Figma
- Illustrator
Case study
The challenge
Lumen had five versions of their logo in circulation, no colour rules, and every proposal looked like it came from a different company.
What we did
Ran a brand workshop to agree what the studio actually stands for
Designed a logo suite covering every context they use
Built an accessible palette and typography scale
Delivered guidelines plus templates for proposals and social
The result
One identity used consistently across every channel
Proposal turnaround cut in half using the new templates
All colour pairings pass WCAG AA contrast
"For the first time our proposals look like they came from the same company as our website." — Lumen founder
Gallery
